Our local newspaper, The Mineola Monitor, posted a letter on their Facebook page this morning offering to print the name of your family members or loved ones who have battled, are battling or have lost their fight with cancer. They said they reserve a section to honor those people in a special way. Sounds nice huh? Until you realize that they are charging $10 per name to do it and not donating any of the money to any of the cancer advocacy groups, cancer research groups or any other organization that does something good.
Nope. Instead, the Monitor will print the name of your loved one(s) for a fee, a fee that they keep. For what it’s worth, to charge $10 to print someone’s name in the paper is probably more than 5x their normal ad rates. They’ll print two names for $15, so that might get us closer to only 3x their published ad rates.
After comments revealed this was not any kind of fundraiser for anything to help families of cancer victims or to fight cancer, but instead a pure profit stream for the newspaper, they quickly removed the posting from Facebook. They may have cancelled it all together after realizing just how incredibly horrible this is, to profit from such a thing. Or maybe they decided to promote it elsewhere, in a place where people can’t offer them feedback on it.
I’ve done business with the Mineola Monitor since I have lived in this town. I like the people who work there. I really hope that this was a directive that came down from the home office because I would really not like to think that any of the people who work at the Mineola Monitor would come up with such a scheme just to make money.
If there was any kind of donation made to the ACS or any other cancer-fighting organization, even a small percentage, I would have already sent in my money in honor of my dad who died of cancer 8 years ago. But they were clear that this was not done for that reason and I find that repulsive.
Can they not find it in their hearts to do something like this for the people of Mineola without trying to profit on it? In a world full of Relay for Life, The Susan G. Koman Race for the Cure and hundreds of other huge events where people and businesses give time, effort and lots of money to try to accomplish something that will help us all, must the Mineola Monitor try to capitalize on the fact that many of us have lost loved ones to cancer? Really?
I realize the Mineola Monitor is a for-profit business. I am all about for-profit businesses as I own one of my own. But to tug at the heart strings of people while taking their money, solely in the name of profit, is disgusting to me.