I got a chance to sit down with Dawn Trammell from The Luscious Crumb Thursday afternoon. Apparently, cupcakes are war? Or something? I’ve heard “Cupcake Wars” and “Luscious Crumb” being bantered around town, but didn’t really know anything about it. I wanted to know: how do you end up on television for cupcakes from a little town like Mineola?
Dawn Trammell’s answer: be a fan. “We’ve watched it since the very first episode” – that was eight years ago. After being diagnosed with Lupus two-and-a-half years go, she decided that she really did want to pursue her dream of opening a bakery. Her love of Cupcake Wars led her to focus on cupcakes. On opening day, she told her daughters, “We will be on that show!”
After submitting entries two years in a row, Dawn got the call. She spent five 18-hours days in LA at the end of October with her daughter Rachel. They spent three days acclimating to the set, then filmed on day four – with no actual baking practice in the set. “You were just waiting for what was around the corner, because you didn’t know what was going to happen,” she said of filming day.
Then she came home to wait. But she’s hasn’t been sitting on her laurels. Thanks to the support of some local sponsors, Dawn will be hosting a block party to view the episode. The north end of Johnson Street will be blocked of on June 30 from 6-9 pm. There will be music, big screen televisions, giveaways, and cupcakes for sale before the show and during commercial breaks. Dawn says “Everyone is welcome! Bring your lawn chairs, blankets – those stadium seats would work well – whatever will make you comfortable and come watch!” The other big draw: the cookie monster we’ve all seen downtown will be there to visit with fans.
The Lake Country Playhouse/Select Theater will have an inside viewing for ticket winners. You can’t buy tickets – “We wanted them all to be given away.” Every purchase at The Luscious Crumb will be entered into a drawing to win tickets, and KMOO will be giving away pairs of tickets during their morning show Monday through Friday of next week.
Dawn and I visited for long while and discussed a lot of things, but there was only one thing that she really wanted to convey. “I’ve been floored by how the community has just rallied around me and supported me. Thank you!”